Webmercial

Nu vil jeg slappe af, og drikke en fadøl indtil Jason Fried går på.

Thomas Harttung om “gap dynamics”:

• Not the master of a system, but part of a system.
• Bottom up, instead of top-down.
• Evolution is not a trial & error process, there is a script: An energy field (‘flow’, ‘Gaia’, ‘The way forward’).
• The basic premise: evolution is driven by cooperation, not by competition.
• If we leave the ecosystems alone, they develop into complex multi-layered systems.
• …En lang forklaring på hvor intelligent samspillet er i mellem tobaksplanter, orme og hvepse…
• DDT
• Ved ikke helt hvorfor jeg tager alle de noter. Mine synapser er faretruende udspændte lige nu. Frygter at det er voldsomt uinteressant for den potentielle læser.
• Alphabølgerne i skoven er de samme som når vi sover (?)
• The web is people-driven, not technology-driven. Like the future of food.
• Langemark synes jeg skal slappe af. Det kan jeg ikke! Er blevet manisk-neurotisk-anal-retentiv af 6 timers envejs-kommunikation i den forkerte retning.
• Anbefalet Google-søgning: Bio-mimicry

Har jeg glædet mig enormt til, men får kun mulighed for at se den første halve time p.g.a. af uforudsete (og møgirriterende) hændelser: Jimbo Wales (stifter af wikipedia – program): The Intelligence of Wikipedia:

• The ideal encyclopedia should be radical. (Van Doren).
• Mål: ‘To distribute a free encyclopedia to every single person on the planet in their own language‘
• Wiktionary
• Wikibooks
• Wikisource – a repository of primary source texts in any language that anyone can edit.
• Wikinews
• 500 million pageviews monthly
• Ligger på over 70 servers (de fleste i Florida)
• Dansk wikipedia har lige rundet de 25’000 artikler
• Det er ikke softwaren der censurerer, men diskussionerne brugerne i mellem
• Kvalitetskontrol: Neutral Point of View (a social concept of cooperation that avoids philosphical discussions).
• Wikipedia bruger kun gratis software (linux/apache/mysql/php)
• Der er aristokrater i wikipedia – de erfarne, flittige brugere. De har mere at sige end andre (f.eks. Angela).
• Jimmy selv er monarken – den der træffer den sidste beslutning, for overhovedet at komme videre. Men også den der på sigt skal erstattes af demokratiet.
• Wikipedians are flexible about social methodology: results over processes.

Update – kommer i tanke om denne charmerende overskrift på en artikel om wikier i Salon: “Like most frontier sheriffs, Wikipedia Arbitration Committee member Martin Harper wears his badge with a mixture of pride and caution“.

Ben Cerveny (program), Dynamic system models can be fun:

• Billede af kattekillinger der leger – det vi bedst kan li’ at se på
• Play is creating an interface between ourselves and our environment
• Beyond play are artefacts, models and abstract systems
• Hopscotch (hinke): No artefacts, beyond human concensus (drawing boxes). Rules define our actions in games.
• The important thing is the improvisational play within the boxes
• If things are too orderly we become bored.
• We project our metaphors on games. A place to store cultural knowledge. A symbolic territory.
• Composition: configure your vehicles variables so you know what role you are playing in the larger gamespace.
• Er ikke helt sikker på om noget af det her giver mening. Men Ben taler om hvordan man kan bruge spilteori som metode til at styre komplekse datastrømme.
• Presence: Human beings are communicative creatures. Et eller andet med at spil er mere interessante i en social sammenhæng.
• Ben har lige omtalt en genial designer, og et genialt lille stykke spilsoftware. Men jeg fik ikke fat i navnene fordi han taler så hurtigt. Suk.

Dina Mehta (program): Fortæller om hvordan sms’er, weblogs, skype, wiki’er og webapplikationer som flickr (og tag-princippet) gjorde internettet til en effektiv selvorganiserende kraft efter Tsunamien. Det at finde viden, at handle, at bidrage opstod helt automatisk uden nogen central styring.

Hun har prøvet at fortælle MTV i Indien, at de skal forme deres 40’000 månedlige brugere om til aktive bidragsydere til sitet, ligesom de gør på bolt.com.

Ak ja.

Michael Heilemann, Open Source Design:

• To help out WordPress and the default template that looked like crap…
• Kubrick design goals: Modern | Usable | Flexible | Exemplary.
• The first version was a hassle to use.
• Until now: 175.000 downloads of wordpress (with the default template).
• Kubrick has been ported to 20+ systems
• Open Source Ideals: Sharing & Helping
• Pitfalls & Trapdoors: Support | Inferred responsability | Ownership issues | Direction changes
• Rewards: Community returns favor | Traffic/Pagerank | Donations | Renown | Talk at Reboot!

- tracker alle der skriver om Reboot ligenu. Vildt…

Robert Scoble:

(På storskærmen er der et chatrum hvor tilskuerne kan kommentere Scoble mens han holder sit foredrag).

• The person on the stage is not nearly as smart as the audience watching
• Five reasons why blogging took off:
  1: It’s easy to publish
  2: It’s easy to be discovered
  3: Linking behaviour (ISP reports – conversations across domains)
  4: Permalinking
  5: Syndication
• Is blogging a bubble? Blogging will keep on growing because of Google.
• Constant stress getting on the first page. Solution -> Inbound links. Why link to me? Be interesting!
• Become an authority in the marketplace
• Corporate blogging: Punching holes in the membrane between the corporation and the customer.
• “Blogs have made me realize that there are a smart bunch of individuals making decisions rather than some borg entity that is out to get me.”
• Fun metaphor to play with: “Corporate culture is a membrane“. “Politics is a membrane.”
• “We’re the first company where the customer writes the homepage“
• Blogging is a tree not a forest
• The map is next. Expect new ways of mapping.
• Q & A…