(På storskærmen er der et chatrum hvor tilskuerne kan kommentere Scoble mens han holder sit foredrag).
- The person on the stage is not nearly as smart as the audience watching
- Five reasons why blogging took off:
1: It’s easy to publish
2: It’s easy to be discovered
3: Linking behaviour (ISP reports – conversations across domains)
4: Permalinking
5: Syndication
- Is blogging a bubble? Blogging will keep on growing because of Google.
- Constant stress getting on the first page. Solution -> Inbound links. Why link to me? Be interesting!
- Become an authority in the marketplace
- Corporate blogging: Punching holes in the membrane between the corporation and the customer.
- “Blogs have made me realize that there are a smart bunch of individuals making decisions rather than some borg entity that is out to get me.”
- Fun metaphor to play with: “Corporate culture is a membrane“. “Politics is a membrane.”
- “We’re the first company where the customer writes the homepage“
- Blogging is a tree not a forest
- The map is next. Expect new ways of mapping.
- Q & A…
Mere hos Langemark…