Webmercial

Jeg må indrømme at – på trods af min begejstring for firmaet 37signals.com og dets visioner og produkter – er blevet en lille bitte smule træt af alt det hype stifterne har været så dygtige til at generere om sig selv. Men det er jo ikke deres skyld. Spørgsmålet er dog om foredraget “Building great things with small teams” vil være andet end en lang reklame for firmaet. Med andre ord: vil jeg tage noget med hjem, andet end lysten til at købe deres produkter?

• Mål: Reducing mass | Making things manageable | Lowering cost of change
• Find the right people: Passionate and happy | Well rounded | Quick Learner | Trustworthy | Good writer
• I’ll take someone happy and average over a guru who is disgruntled and frustrated.
• Act your size
• Less formalities | Less mass | Less Fear | More fear | More change | More Freedom
• Embrace Constraints: The only time you’re going to be creative is when you meet constraints
• Jason foreslår at man giver hinanden nogle timers alenetid hver dag
• Spending a dollar should always hurt
• Build half a product not a half-ass product
• Say no by default | Listen to the product | Ignore details early on | Improve what you have | Decisions are temporary
• Less features | Lower cost of change | Less room for error | Less support required | Encourage human solutions
• Give people just enough to solve their own problems their own way. Then get out of their way.
• We always start with the user interface. There’s nothing functional about a functional spec.
• Get real | Start designing | Start prototyping | Start experiencing | Start changing | Rinse and repeat
• Make most decisions just in time
• Make decisions when you have real information
• Feel the hurt: ikke nogen tredjeparts support
• Publicity amplifiers: Feature food | Promote through education | 30-day major upgrade | Transparency = Trust