Doc Searls:

• Medforfatter til “The Cluetrain Manifesto”
• “Reframing the Net”: We’re already rebooting our vocabularies.
• “Like” is to California what “Fucking” is to New York.
• Somewhere in the last few years, we all became ’sources’ of ‘content’.
• Online publishing may work better as an expense than as a business.
• Contentivitis causes some very screwy thinking.
• The real Matrix is metaphors.
• Every metaphor is a box of borrowed words (”Time is money”/”Life is travel”).
• There’s a fight going on between metaphors for the web (shipping, estate, writing, theater).
• If we say is ‘content’ for ‘consumers’ in an ‘audience’, we lose.
• The net is a place for free speech and free enterprise. Speech informs. It is not about ‘delivering content.’
• Much of what happens on the net is sharing and improving ideas.
• The net is a place where the demand side supplies itself.