Doc Searls:
- Medforfatter til “The Cluetrain Manifesto”
- “Reframing the Net”: We’re already rebooting our vocabularies.
- “Like” is to California what “Fucking” is to New York.
- Somewhere in the last few years, we all became ‘sources’ of ‘content’.
- Online publishing may work better as an expense than as a business.
- Contentivitis causes some very screwy thinking.
- The real Matrix is metaphors.
- Every metaphor is a box of borrowed words (“Time is money”/”Life is travel”).
- There’s a fight going on between metaphors for the web (shipping, estate, writing, theater).
- If we say is ‘content’ for ‘consumers’ in an ‘audience’, we lose.
- The net is a place for free speech and free enterprise. Speech informs. It is not about ‘delivering content.’
- Much of what happens on the net is sharing and improving ideas.
- The net is a place where the demand side supplies itself.