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Jens var så fin at fortælle mig om en brugbar artikel om “gode kunder” & “red flag” kunder. Jeg klikkede lidt rundt på sitet, fulgte nogle links og fandt gudhjælpemig et spørgeskema, man bør bruge til at afdække kundens behov i forbindelse med redesign af websites. Nu skal jeg tilfældigvis ud og snakke om lige netop det, og tager skemaet med. Det burde du også gøre, så derfor har jeg oversat spørgeskemaet til dansk.
I alt en ca. 40 spørgsmål, rubriceret i 8 forskellige kategorier.
Hidtil bedste forklaring på hvorfor aviserne og mediehusene har det svært med overgangen fra papirmedie til netmedie (eller på hvorfor journalister undertiden kan være lidt konservative):
“They hesitate. They fumble the ball. They hem and they haw… because it doesn’t fit with their notion of authority, to go back to the beginning. It undermines their ideas about the Cathedral of News. It undermines, in their view, their authority to start asking: “what do you know?” That’s not the business they want to be in, that they thought they were going to be in when they joined the New York Times. The glory of the New York Times is not: “hey, tell us what you know.” It’s: “we’re going to tell you what we know, and you’re going to listen to it.” And so it’s this nostalgia for the world of one-to-many communications. What fascinating to me as an observer is that they’re very intelligent people… They know what open-source journalism is… They even read my blog occasionally. They know what I stand for… But they can’t bite the bullet, primarily because it doesn’t fit with their self-image. Isn’t that funny?”
Lyt til podcastet “The news about the news“, en “classroom conversation” mellem Jay Rosen & Christopher Lydon.
