Webmercial

- tracker alle der skriver om Reboot ligenu. Vildt…

Robert Scoble:

(På storskærmen er der et chatrum hvor tilskuerne kan kommentere Scoble mens han holder sit foredrag).

• The person on the stage is not nearly as smart as the audience watching
• Five reasons why blogging took off:
  1: It’s easy to publish
  2: It’s easy to be discovered
  3: Linking behaviour (ISP reports – conversations across domains)
  4: Permalinking
  5: Syndication
• Is blogging a bubble? Blogging will keep on growing because of Google.
• Constant stress getting on the first page. Solution -> Inbound links. Why link to me? Be interesting!
• Become an authority in the marketplace
• Corporate blogging: Punching holes in the membrane between the corporation and the customer.
• “Blogs have made me realize that there are a smart bunch of individuals making decisions rather than some borg entity that is out to get me.”
• Fun metaphor to play with: “Corporate culture is a membrane“. “Politics is a membrane.”
• “We’re the first company where the customer writes the homepage“
• Blogging is a tree not a forest
• The map is next. Expect new ways of mapping.
• Q & A…

Doc Searls:

• Medforfatter til “The Cluetrain Manifesto”
• “Reframing the Net”: We’re already rebooting our vocabularies.
• “Like” is to California what “Fucking” is to New York.
• Somewhere in the last few years, we all became ‘sources’ of ‘content’.
• Online publishing may work better as an expense than as a business.
• Contentivitis causes some very screwy thinking.
• The real Matrix is metaphors.
• Every metaphor is a box of borrowed words (“Time is money”/”Life is travel”).
• There’s a fight going on between metaphors for the web (shipping, estate, writing, theater).
• If we say is ‘content’ for ‘consumers’ in an ‘audience’, we lose.
• The net is a place for free speech and free enterprise. Speech informs. It is not about ‘delivering content.’
• Much of what happens on the net is sharing and improving ideas.
• The net is a place where the demand side supplies itself.

Kl. er 10:01 og nu begynder reboot. Har powerminglet fra den tidlige morgenstund, og har derfor allerede mødt en masse interessante mennesker.

Hvis nogen siger noget linkværdigt, vil jeg selvfølgelig være på pletten.