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For at runde det hele af: Dag 2 var fantastisk inspirerende. For mit vedkommende sluttede det med Loic Le Meurs “The European Blogosphere”, som var et passioneret, indsigtsfuldt og skarpt blik på den franske blogosfære (han nåede aldrig videre til de andre lande). Det effektive ved den seance, var de helt konkrete historier om hvordan weblogs på forskellige områder fuldstændigt har vendt op og ned på kendte modeller. Politikere der henviser til deres egen weblog som primærkilde, t-shirt fabrikanten der får kunderne til selv at producere produkterne. Borgeren der tager kampen op mod borgmesteren på sin weblog og bliver landskendt. Kosmetikfirmaet der på deres weblog indrømmer at de har misforstået alting, og be’r læserne om råd til hvordan de skal håndtere mediet. De konkrete historier burde mange flere talere tage udgangspunkt i, før de bevæger sig til abstraktionerne.

Helt banalt er lærdommen fra årets reboot, at internettet har selvorganiseret en række meget effektive kommunikations- og businessmodeller der viser sig at være mere brugervenlige og menneskenære end nutidens dominerende modeller. David Weinberger fik mig overbevist om at internettet har affødt et vidensbegreb og en distributionsmodel der lægger sig utrolig tæt op ad den måde vi tænker og handler på (som enkeltindivider).

Den idealistiske diskurs? Vil man snart le af, hvis jeg skal være lidt kynisk. Her er tale om fødslen af en model der mest af alt er fascinerende i sin effektivitet. Måske er der et kæmpescam i gang: det hele går ud på at eliminere omkostningerne ved ‘indholdsproduktion’ ved at lade webloggere levere det gratis (billede: Google er en parasit). Det kunne være mægtig interessant at få fagforeningerne til at kommentere konceptet “medarbejderweblogs” – hvad skal man have af tillæg for at skrive sådan én? (læs: vågn op!). Og Jason Frieds krav til at medarbejdere skal kunne skrive godt er meget eksemplarisk for værdierne i miljøet, og efterlader jo de skriftsvage ved vejkanten. Men sådan har det måske altid været?

Et superbt arrangement, møder med en masse spændende mennesker, og følelsen af, at tiden vi lever i er helt speciel.

Sidder her, behageligt flankeret af emme og netliv (dobbeltflankeret af Trine Maria og Bering Express), og bereder mig på at høre Loic Le Meur, The European Blogosphere (program). Loic Le Meur har den europæiske licens til at sælge typepad-weblogs. Han har prøvet at få kollektivet til at give ham stikordene til sit oplæg på en wiki. Er lidt usikker på om der er mere fatteevne i mig, men i hvertfald, herunder, lidt noter; måske.

Det giver ingen mening: tjek wikien. Der opfordres kraftigt til at redigere i den, finder man unøjagtigheder.
• Og dog: Skyblog.com har 2.2 millioner (ulæselige?) sms-agtige blogs i Frankrig
• Der er 100 blogplatforme i Frankrig.
• Forside på Libération: La blog génération
• Historien om monputeaux.com: Beboer i byen Putaux, der er blevet arresteret for at tage billeder i en have (?). Han har skrevet i et år om hvor meget han hader borgmesteren. Han har flere læsere end der er beboere i byen. Nu venter han på dommen…

Dominique Strauss-Kahn – politikerblog med en masse kommentarer.
Fordømt! Er ved at løbe tør for strøm.

Author of “Small pieces loosely joined“, co-author of The Cluetrain Manifesto and The World of Ends – David Weinberger, the natural shape of knowledge (program):

• Apologies: There is no natural shape | I’m sorry about George Bush
• Internet’s effect on knowledge – popular belief is that the internet is misinformation, gossip, chaos, lies
• It’s a conflict of models
• Origins og knowledge. Knowledge is originates in real concerns in the real world.
• Aristotle: There are ten questions you can ask about any object.

1: What is it? Putting it in a system of similarities and differences

• Sorting the laundry is taxanomy. Knowledge ends at my sock drawer, because it contains no organizational principle.

Principles of organization mirror the limitations of the physical (but we don’t have to!)
We apply the same organisational principle on everything
We’ve assumed that we have to drive out ambiguity.
Gatekeepers filter things for us – they have enormous power
digitizing everything. First order (the collection)| Second order (metadata) | Third order (everything is digital)

• 4 digital, organisational principles:
• 1:Leaf on many branches (multiple categories)
  2: Messiness as a value (eg. chaos of inbound/outbound links)
  3: Unowned order (browse and organize the information like you want)
  4: Users build info (distributing the cost of metadata).
• Large scale change in thinking about data: Movement from trees to piles of leaves
• The formal distinction between data and metadata doesn’t exist anymore
• The piles of leaves can be distributed
• What is the new shape of knowledge? -> screendump of doc searls weblog. As far from the gatekeeping role as possible.
• Every blogger in this room is generous by pointing away from himself
• The web is built on little acts of generosity

Screendump of New York Times -> all links except 4 are links to New York Times itself (the

• echo chamber criticism is stupid!)
• We’ve seen the meltdown of the traditional media in the U.S.
• Picture of Dan Rather, who bloggers brought down. Jon Stewart is the best journalist on American TV right now.
• American Media are the last one to know that we don’t believe them anymore
• Topics get smaller (eg. the deep fried mars bar/heavy metal umlaut page) in wikipedia. That’s possible because wiki is not paper.
• Multisubjectivity (objectivity -> showing the world how it would look like if no one was looking at it). Subjectivities are in conversation with each other.
• The long trail is twisty.
• We can trace topics. The multiconversational space has some of the heft we have ascribed to objectivity.
• A two-dimensional document does not have any content!
• Knowledge is a continuing conversation (not the result of it).
• “Good enough” is foreign to the traditional view of knowledge (right or wrong).
• Multiple-dispute-ism: nobody has to be right.
• Semantic fragmentation. Solution -> Conversation (differences on shared ground).
• In line with Aristotles proposal of how to understand the world.
• What’s happening right now: re-meaning the world, making meaning ours!

Perfect!

Starting right now – masterclass in CSS with Jason Fried & Douglas Bowman: mindblowing!
What was it about? A Q & A session about design techniques, theft, educating customers and more…

Malthe Sigurdsson, The Skype brand (program):

• What is the Skype thing? An application you use to talk through the internet. For Free. Forever.
• It raises the barrier of entry for our competitors. It raises the barrier of exit for the users.
• It’s about enhancing communications
• A small, big company. 160 people in 15 countries.
• Users in every country recognized by the United Nations.
• Forbilleder: Apple, ebay, Google, wikipedia.
• All employees have access to the skype-wiki, which contains all the information used in the company.
• Where are we now? 3 mill. people online as we speak | 45 million registered users | 10 billion minutes served.
• Davidthemarine: ‘We’re the users, so we dictate how in the end this program is gonna go. Skype is as much our product as it is theirs. We don’t develop it but we’re the userbase. We’re the customer‘.
• The brand is the product is the brand.
• Malthes focus: providing free services.
• Do simple things really well.
• No knee-jerk reactions.
• Release all the time – unconnected to PR-stunts or events.
• Open up. We want to be friendly, down to earth, listening to the users. Users can say anything on the forums.
• Skype API: others can develop on the functionality.
• The Skype weblog
• Viral features.